Regióny.sk | Regional news

Regióny.sk is a Slovak news portal focused on regional news and local information. The project has successfully undergone a comprehensive transformation and rebranding from the original portal Glob.sk, thus transforming under a new identity into a key player in the market with a high level of organic reach. Individual regional content can be found on the regional domains: bratislava.zoznam.sk, trnava.zoznam.sk, trencin.zoznam.sk, nitra.zoznam.sk, zilina.zoznam.sk, banskabystrica.zoznam.sk, presov.zoznam.sk, and kosice.zoznam.sk.

Key achievements and responsibilities:

• Strategic development and analytical management: Based on data from Google Analytics and Gemius, we set strategies that led to consistently high traffic. In the period 2024–2026, the average monthly number of active users ranged from 1.1 to 1.4 million, with a maximum exceeding 1.4 million (June 2024). We regularly evaluated user behavior to reduce the bounce rate and increase overall interactivity.
• Technical management and multi-domain strategy: Management of a project that operates on 9 separate domains (8 regional portals and one main nationwide domain). This included comprehensive tuning of the CMS and technical processes so that the editorial team could effectively manage content across all regions while maintaining high speed and stability of the website.
• SEO optimization and Core Web Vitals: I monitored the technical health of the website to achieve the best possible search results. By focusing on the metrics Core Web Vitals , we improved user experience and loading speed, which directly supported the increase in organic reach and visibility of our articles in search engines.
• Innovations and AI automation: We integrated several AI featuresinto the editorial system, which significantly facilitated the work of editors and journalists. These tools helped streamline content creation and tailor it to the needs of readers, saving time on routine tasks.
• Monetization: We focused on increasing website revenue, especially through programmatic advertising. By fine-tuning ad placements and their technical deployment, we achieved better profitability for the entire project while maintaining an acceptable user experience.

Performance indicators in numbers (Peak performance):

• Maximum monthly traffic: 1,411,000 active users.
• Maximum monthly views: up to 9,095,000 views.

Current and historical traffic of the project can be transparently verified in independent measurement e.g. gemius.com.