{"id":394,"date":"2026-03-03T15:54:23","date_gmt":"2026-03-03T14:54:23","guid":{"rendered":"https:\/\/samuelkovac.sk\/?post_type=fw-portfolio&p=394"},"modified":"2026-03-26T15:38:05","modified_gmt":"2026-03-26T14:38:05","slug":"gurman-sk-najdite-chutne-recepty-podla-vasich-predstav","status":"publish","type":"fw-portfolio","link":"https:\/\/samuelkovac.sk\/en\/projekty\/gurman-sk-najdite-chutne-recepty-podla-vasich-predstav\/","title":{"rendered":"Gurm\u00e1n.sk | Recept\u00e1r ktor\u00fd m\u00e1te v\u017edy po ruke"},"content":{"rendered":"\n

Predstavenie projektu<\/h2>\n\n\n\n

Gurm\u00e1n.sk<\/a> je online recept\u00e1r na ktorom n\u00e1jdete chutn\u00e9 recepty a rady do kuchyne. Obsah tam neprid\u00e1vame len my, ale aj samotn\u00ed pou\u017e\u00edvatelia, svoje recepty tak m\u00f4\u017ee ka\u017ed\u00fd zdie\u013ea\u0165 s ostatn\u00fdmi alebo si ich len ulo\u017ei\u0165 pre seba do bud\u00facnosti. Biznis pl\u00e1n na ktorom si moment\u00e1lne Gurm\u00e1n zaklad\u00e1 je monetiz\u00e1cia obsahu cez bannerov\u00fa reklamu (hlavne programatick\u00e1 reklama).<\/p>\n\n\n\n

Hist\u00f3ria projektu<\/h2>\n\n\n\n

Samotn\u00e1 hist\u00f3ria Gurm\u00e1na a jeho dom\u00e9ny siaha a\u017e do roku 2010. U\u017e vtedy bolo na Gurman.sk publikovan\u00fdch nad 2 000 receptov.<\/p>\n\n\n\n

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Gurm\u00e1n patr\u00ed do portf\u00f3lia medi\u00e1lneho domu Zoznam.sk pribli\u017ene od roku 2017. V tejto dobe bol Gurm\u00e1n e\u0161te v starom dizajne, ako vid\u00edte na obr\u00e1zku vy\u0161\u0161ie. V tomto obdob\u00ed sa n\u00e1v\u0161tevnos\u0165 webu pohybovala pribli\u017ene na 50 000 akt\u00edvnych pou\u017e\u00edvate\u013eov mesa\u010dne.<\/p>\n\n\n\n

N\u00e1sledne mu bol v roku 2021 venovan\u00fd kompletn\u00fd redizajn, migr\u00e1cia obsahu a celej datab\u00e1zy do redak\u010dn\u00e9ho syst\u00e9mu WordPress:
<\/p>\n\n\n

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Redizajn v tejto dobe nebol dobre zvl\u00e1dnut\u00fd, gurm\u00e1n si nezachoval svoje poz\u00edcie vo vyh\u013ead\u00e1va\u010doch a prestal tam prib\u00fada\u0165 nov\u00fd obsah. Nepodarilo sa zachova\u0165 ani p\u00f4vodn\u00fdch autorov receptov, \u010do je taktie\u017e \u0161koda. Toto viedlo ku poklesu n\u00e1v\u0161tevnosti na 15 000 pou\u017e\u00edvate\u013eov mesa\u010dne, trend tejto n\u00e1v\u0161tevnosti pokra\u010doval a\u017e do roku 2022.<\/p>\n\n\n\n

V\u00fdvoj webu pod mojim produktov\u00fdm veden\u00edm<\/h2>\n\n\n\n

Tento projekt mi bol zveren\u00fd na prelome roka 2022 a 2023, v tej dobe sa n\u00e1v\u0161tevnos\u0165 pohybovala na 20 000 akt\u00edvnych pou\u017e\u00edvate\u013eov mesa\u010dne, ktor\u00ed spravili pribli\u017ene 40 000 zobrazen\u00ed podstr\u00e1nok<\/p>\n\n\n\n

Obsah<\/h3>\n\n\n\n

Prv\u00e1 podstatn\u00e1 zmena ktor\u00fa sme na gurm\u00e1novi museli spravi\u0165, bola OBSAH. Ve\u013ek\u00e1 slabos\u0165 gurm\u00e1na do tejto doby bol nekvalitn\u00fd obsah, ktor\u00fd bol tvoren\u00fd hlavne od pou\u017e\u00edvate\u013eov. Teda na\u0161ich \u010ditate\u013eov ktor\u00ed m\u00f4\u017eu sami prid\u00e1va\u0165 recepty. Bol to obsah majoritne z roku 2012, kedy boli na slovenskom internete povedzme ni\u017e\u0161ie n\u00e1roky. Ke\u010f\u017ee nov\u00fd obsah tam v rozmedz\u00ed rokov 2017 a 2022 skoro v\u00f4bec neprib\u00fadal, tak sme nemali s \u010d\u00edm pracova\u0165. Viac ako 70% receptom ch\u00fdbali obr\u00e1zky aj ingrediencie, \u010dasto kr\u00e1t to bol spam. Mali sme tam doslova 2-3 vetov\u00e9 recepty ako pripravi\u0165 „cere\u00e1lie s mliekom“.<\/p>\n\n\n\n

V d\u00f4sledku toho, \u010dakal na\u0161ich brig\u00e1dnikov pracn\u00fd task- Triedenie receptov. Recepty s dobr\u00fdmi poz\u00edciami vo vyh\u013ead\u00e1va\u010di a dobrou n\u00e1v\u0161tevnos\u0165ou sme zachr\u00e1nili, doplnili im obr\u00e1zky z foto baniek, doplnili ingrediencie a u niektor\u00fdch sme nanovo spracovali aj nadpis. Recepty ktor\u00e9 sa n\u00e1m nepodarilo zachr\u00e1ni\u0165, sme zmazali a presmerovali cez redirect 301 pod\u013ea kontextu. Z p\u00f4vodn\u00fdch 3 200 receptov n\u00e1m ostalo pribli\u017ene 1 400 receptov. <\/strong><\/p>\n\n\n\n

Pre\u010do sme to robili? <\/strong><\/p>\n\n\n\n

– nav\u00fd\u0161enie crawl-budgetu pre ostatn\u00e9 podstr\u00e1nky<\/p>\n\n\n\n

– kv\u00f4li odstr\u00e1neniu spamov\u00e9ho obsahu, aby sme aj my na webe vedeli odpor\u00fa\u010da\u0165 userom kvalitn\u00e9 recepty. \u010ci u\u017e relevancia odpor\u00fa\u010dania vo widgetoch ako „Podobn\u00e9 recepty“ alebo „Odpor\u00fa\u010dan\u00e9 recepty“ a tak \u010falej.<\/p>\n\n\n\n

– odstr\u00e1nenie duplicitn\u00e9ho obsahu

Popri „trieden\u00ed star\u00fdch receptov“ sme samozrejme neot\u00e1\u013eali a za\u010dali sme tvori\u0165 aj vlastn\u00fd obsah. Za relat\u00edvne n\u00edzky budget sme si najali 2 autorky ktor\u00e9 za\u010dali tvori\u0165 vlastn\u00e9 fotorecepty a \u010dl\u00e1nky. Na novo pridan\u00fd obsah sme ale d\u00e1vali pozor, hlavne na ten za ktor\u00fd si plat\u00edme. Musel u\u017e sp\u013a\u0148a\u0165 ur\u010dit\u00e9 \u0161tandardy, ako autentick\u00e9 fotografie receptu a jeho postupu. Odvtedy tvor\u00edme pravidelne vlastn\u00fd kvalitn\u00fd obsah, ktor\u00fd n\u00e1m prin\u00e1\u0161a majoritu n\u00e1v\u0161tevnosti. Nesk\u00f4r sme do n\u00e1\u0161ho obsahov\u00e9ho portf\u00f3lia pridali aj videorecepty.<\/p>\n\n\n\n

Soci\u00e1lne siete<\/h3>\n\n\n\n

Na na\u0161ich socials do tohto momentu ni\u010d neprib\u00fadalo, mali sme doslova len p\u00e1r stoviek sledovate\u013eov. Socials s\u00fa pod\u013ea m\u00f4jho n\u00e1zoru neoddelite\u013en\u00fdm prvkom online recept\u00e1ra ako je Gurm\u00e1n.sk.<\/p>\n\n\n\n

Vedeli ste \u017ee? – V\u00fdskum britsk\u00e9ho \u201eThe Independent<\/a>\u201c na vzorke 2 000 dospel\u00fdch uk\u00e1zal, \u017ee 71\u202f%<\/strong> \u013eud\u00ed pou\u017e\u00edva soci\u00e1lne siete (Facebook, Instagram, TikTok, YouTube \u010di Twitter) pre in\u0161pir\u00e1ciu pri varen\u00ed namiesto tradi\u010dn\u00fdch kuch\u00e1rskych kn\u00edh.<\/em><\/p>\n\n\n\n

Nev\u0161\u00edma\u0165 si tento zdroj n\u00e1v\u0161tevnosti by bola \u0161koda.<\/p>\n\n\n\n

Preto sme popri budovan\u00ed obsahu na webe za\u010dali s aj budovan\u00edm socials. N\u00e1\u0161 Facebook a Instagram sme dizajnovo zjednotili a vytvorili jednotn\u00fa linkin.bio podstr\u00e1nku. Na za\u010diatok sme sk\u00fasili budget friendly pr\u00edstup a za\u010dali prid\u00e1va\u0165 aspo\u0148 len odkazy na \u010dl\u00e1nky a recepty, ako pr\u00edspevky a stories. Nesk\u00f4r, ke\u010f sa n\u00e1v\u0161tevnos\u0165 na webe zvy\u0161ovala, tak sme otestovali videotvorbu, \u010di n\u00e1m to bude d\u00e1va\u0165 zmysel<\/strong>. Za\u010dali sme s kr\u00e1tkymi reelskami na Instagrame, kde bol do cca 40 sek\u00fand odprezentovan\u00fd cel\u00fd recept, ale tak aby vo ve\u013ekej miere odkazoval na samotn\u00e9 recepty na webe. \u010ci u\u017e tak, \u017ee sme neuviedli priamo v reelsku ingrediencie, postup a podobne. Samozrejme hlavne kv\u00f4li monetiz\u00e1ci\u00ed, pou\u017e\u00edvate\u013ea vieme zmonetizova\u0165 len ke\u010f pr\u00edde na n\u00e1\u0161 web. Aj keby predsa nepr\u00edde, tak minim\u00e1lne budujeme brand Gurm\u00e1n.sk.

No a d\u00e1valo to teda zmysel?<\/strong><\/p>\n\n\n\n

\u00c1no, ur\u010dite \u00e1no \ud83e\udd11. Ke\u010f sme vystihli spr\u00e1vny trend tak niektor\u00e9 reels mali dosah na IG a FB dokopy skoro mili\u00f3n pou\u017e\u00edvate\u013eov:<\/p>\n\n\n\n

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Po „\u00faspechoch“ na Instagrame a Facebooku, sme sa samozrejme pustili aj do TikToku. Na TikToku n\u00e1m trvalo dosiahnu\u0165 prv\u00fdch 1 000 sledovate\u013eov 3 t\u00fd\u017edne \ud83d\ude01.<\/p>\n\n\n\n

V \u010dase p\u00edsania tohto \u010dl\u00e1nku, n\u00e1\u0161 FB, IG a Tiktok dokopy tvor\u00ed pribli\u017ene 23 000<\/strong> sleduj\u00facich.<\/p>\n\n\n\n

Pripravujeme taktie\u017e pridanie \u010fal\u0161ej soci\u00e1lnej siete – Pinterest.<\/p>\n\n\n\n

Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de (SEO)<\/h3>\n\n\n\n

\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm aspektom, ktor\u00ed sa na Gurman.sk dlho zanedb\u00e1val, bola optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de. Rozhodli sme sa na tom popracova\u0165 a popri budovan\u00ed nov\u00e9ho kvalitn\u00e9ho obsahu, sme sa zamerali hlavne na – On Page SEO<\/strong>. <\/p>\n\n\n\n

On Page SEO<\/h4>\n\n\n\n

Vo WordPresse vyu\u017e\u00edvame pr\u00e9miov\u00e9 pluginy, ktor\u00e9 na\u0161im autorom d\u00e1vaj\u00fa r\u00f4zne SEO odpor\u00fa\u010dania, v\u010faka ktor\u00fdm je obsah spr\u00e1vne optimalizovan\u00fd. Odpor\u00fa\u010dania s oh\u013eadom na spr\u00e1vne k\u013e\u00fa\u010dov\u00e9 slov\u00e1 receptov, ide\u00e1lny rozsah textu, intern\u00e9 a extern\u00e9 prepojenia na webe, po\u010det relevantn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov a r\u00f4zne \u010fal\u0161ie.<\/p>\n\n\n\n

\u010eal\u0161ia optimaliz\u00e1cia sa t\u00fdkala hlavne Google Discovera<\/strong>, ke\u010f\u017ee to je jeden z najv\u00e4\u010d\u0161\u00edch zdrojov n\u00e1v\u0161tevnosti. Nik \u00faplne nevie ako Discover funguje, za\u017eili sme r\u00f4zne anom\u00e1lie na X weboch kedy padol Discover na \u00fapln\u00fa 0 bezd\u00f4vodne. No sna\u017e\u00edme sa Googlu vyhovie\u0165 hlavne pomocou optimalizovania Core Web Vitals<\/strong>, ktor\u00e9 mysl\u00edm maj\u00fa aspo\u0148 nepriamy vplyv. Zaoberali sme sa hlavne odpor\u00fa\u010daniami pre CLS (Cumulative Layout Shift). Rie\u0161ili sme to preddefinovan\u00fdm miestom pre reklamn\u00e9 plochy, ktor\u00e9 sa na\u010d\u00edtavaj\u00fa ako prv\u00e9. Mimo toho sa optimalizovalo \u010fal\u0161\u00edch x vec\u00ed, ako zobrazovanie obr\u00e1zkov v novodob\u00fdch form\u00e1toch ako .webp a .avif, ve\u013ekosti obr\u00e1zkov, oddialenie na\u010d\u00edtania nepotrebn\u00fdch javascriptov a podobne.<\/p>\n\n\n\n

\u010eal\u0161ia optimaliz\u00e1cia zah\u0155\u0148ala \u0161trukt\u00farovan\u00e9 d\u00e1ta zo Schema.org. Do schema type:recipe sme doplnili \u010do najviac atrib\u00fatov ko\u013eko sme vedeli z n\u00e1\u0161ho obsahu vy\u017em\u00fdka\u0165. Mimo toho sme rozdelili obsah na 2 schema typy:
– \u010cl\u00e1nky (type:article)
– Recepty (type:recipe)<\/p>\n\n\n\n

Bolo to hlavne z d\u00f4vodu, \u017ee \u010dl\u00e1nky sa z mojej sk\u00fasenosti ove\u013ea lep\u0161ie dost\u00e1vaj\u00fa ako trenduj\u00face do Google Discovera, narozdiel od receptov.<\/p>\n\n\n\n

Off page SEO<\/h4>\n\n\n\n

Mimo toho na\u0161e aktivity zah\u0155\u0148aj\u00fa aj – Off Page SEO<\/strong>, a to hlavne linkbuliding<\/strong>. Teraz nem\u00e1m namysli podporu medi\u00e1lneho domu Zoznam.sk ako celku, takisto nem\u00e1m namysli nejak\u00fd hromadn\u00fd alebo prehnan\u00fd n\u00e1kup odkazov. Zameriavame sa na siln\u00e9 a premyslen\u00e9 v\u00fdmeny odkazov, formou trojcestn\u00e9ho prelinkovania (3-way). Teda tak aby Google nevedel identifikova\u0165, \u010di sme si odkazy k\u00fapili alebo s\u00fa organick\u00e9, aby sme mu ned\u00e1vali d\u00f4vody na penaliz\u00e1ciu. Za be\u017en\u00fdch okolnost\u00ed sa vymie\u0148aj\u00fa odkazy z webu A -> B a nasp\u00e4\u0165 z webu B -> A (\u010do je pre Google \u013eahko odhalite\u013en\u00e9 a m\u00f4\u017ee p\u00f4sobi\u0165 neprirodzene). My do tohto vzorca prid\u00e1vame e\u0161te web C, a to nasledovne:<\/p>\n\n\n\n

1. Web A (Gurm\u00e1n.sk) linkuje web C
2. Web B linkuje web A<\/p>\n\n\n\n

UX, UI a CMS<\/h3>\n\n\n\n

Gurm\u00e1n si s\u00edce v roku 2021 pre\u0161iel redizajnom, no z m\u00f4jho poh\u013eadu nie \u00faplne \u0161\u0165astn\u00fdm. Navbar bol pr\u00edli\u0161 jednoduch\u00fd bez mo\u017enosti prid\u00e1va\u0165 submenu, v redak\u010dnom syst\u00e9me ch\u00fdbalo ve\u013ea funkci\u00ed a z m\u00f4jho poh\u013eadu nebol dizajn \u00faplne user-friendly. Takisto sme prid\u00e1vali ku receptom \u010fal\u0161ie parametre ako intolerancie a svetov\u00e9 kuchyne, ktor\u00e9 bolo treba do layotov doplni\u0165. Rozhodli sme sa preto, \u017ee budeme postupne po jednom layoute gurm\u00e1na redizajnova\u0165. No s t\u00fdm \u017ee brand ako tak\u00fd ponech\u00e1me, nebudeme meni\u0165 farby ani unik\u00e1tnos\u0165 brandu, jedn\u00e1 sa sk\u00f4r o rozlo\u017eenie webu a pou\u017eite\u013enosti pre userov. Takisto sme si ponechali WordPress CMS, ktor\u00e9 n\u00e1m vyhovuje na nadstavbu na\u0161ej vlastnej t\u00e9my.<\/p>\n\n\n\n

Moment\u00e1lne m\u00e1me zapracovan\u00fd nov\u00fd navbar:<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Nov\u00fd \u010dl\u00e1nok:<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

A \u010fal\u0161\u00edch x podstr\u00e1nok, ako kateg\u00f3rie, intolerancie a podobne…

Mimo toho sme si dali viac z\u00e1le\u017ea\u0165 aj na rozlo\u017een\u00ed reklamn\u00fdch pl\u00f4ch, tak aby to nebolo \u00faplne invaz\u00edvne ale st\u00e1le profitabiln\u00e9.<\/p>\n\n\n\n

V\u00fdsledky <\/h3>\n\n\n\n

V\u0161etky tieto body vy\u0161\u0161ie by boli irelevantn\u00e9 ak by sme z toho nemali v\u00fdsledky z monetiz\u00e1cie. Ni\u017e\u0161ie priklad\u00e1m v\u00fdsledky n\u00e1v\u0161tevnosti z Google Analytics 4, za obdobie odkedy mi bol tento projekt zveren\u00fd:<\/p>\n\n\n\n

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V\u0161etky \u010d\u00edsla sa daj\u00fa pozrie\u0165 aj transparentne na meran\u00ed IAB\/E-gemius: https:\/\/e.gemius.com\/sk\/rankings\/14345\/717810<\/a><\/p>\n\n\n\n

Historick\u00e9 maximum:<\/strong> V decembri 2024 projekt dosiahol rekordn\u00fa n\u00e1v\u0161tevnos\u0165 336 000 re\u00e1lnych pou\u017e\u00edvate\u013eov<\/strong> a takmer 780 000 zobrazen\u00ed str\u00e1nok (PV)<\/strong> za jeden mesiac.

V\u00fdsledok sna\u017een\u00ed uveden\u00fdch vy\u0161\u0161ie, je x-n\u00e1sobn\u00e9 zv\u00fd\u0161enie n\u00e1v\u0161tevnosti = x-n\u00e1sobn\u00e9 zv\u00fd\u0161enie pr\u00edjmov z monetiz\u00e1cie obsahu<\/strong> (programatickej reklamy). Gurm\u00e1n.sk u\u017e nie je nerentabiln\u00fd. Z tohto webu sa stal projekt, ktor\u00fd je dlhodobo udr\u017eate\u013en\u00fd a ziskov\u00fd<\/strong> – \u010do bol pre m\u0148a ako produktov\u00e9ho mana\u017e\u00e9ra m\u00f4j hlavn\u00fd cie\u013e.<\/p>\n","protected":false},"featured_media":398,"template":"","fw-portfolio-category":[14],"class_list":["post-394","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-zoznam-sk"],"yoast_head":"\nGurm\u00e1n.sk | Recipe book that you always have at hand | Samuel Kov\u00e1\u010d<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gurm\u00e1n.sk | Recipe book that you always have at hand | Samuel Kov\u00e1\u010d\" \/>\n<meta property=\"og:description\" content=\"Predstavenie projektu Gurm\u00e1n.sk je online recept\u00e1r na ktorom n\u00e1jdete chutn\u00e9 recepty a rady do kuchyne. Obsah tam neprid\u00e1vame len my, ale aj samotn\u00ed pou\u017e\u00edvatelia, svoje recepty tak m\u00f4\u017ee ka\u017ed\u00fd zdie\u013ea\u0165 s ostatn\u00fdmi alebo si ich len ulo\u017ei\u0165 pre seba do bud\u00facnosti. 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